This is a must read for promoters and marketers. There is a lot of science backed with empirical observation here. There are lots of opinions, too. I would say that this book is effective at presenting the underpinnings of a variety of human attention, distraction and fascination. Not all of this is strictly scientific, but almost all of it is useful.
What I found much more interesting were the stories used to illustrate some of the points – which dive into art history, industrial design, politics and linguistics.
Some of the most up-to-date pop culture references will probably date this book quite quickly, but the historical parallels are timeless, and arguably more interesting.