This is a must read for promoters and marketers. There is a lot of science backed with empirical observation here. There are lots of opinions, too. I would say that this book is effective at presenting the underpinnings of a variety of human attention, distraction and fascination. Not all of this is strictly scientific, but almost all of it is useful.
What I found much more interesting were the stories used to illustrate some of the points – which dive into art history, industrial design, politics and linguistics.
Some of the most up-to-date pop culture references will probably date this book quite quickly, but the historical parallels are timeless, and arguably more interesting.
Jordan Belfort has acted as a consultant to more than fifty public companies, and has been written about in virtually every major newspaper and magazine in the world, including The New York Times, The Wall Street Journal, The Los Angeles Times, The London Times, The Herald Tribune, Le Monde, Corriere della Serra, Forbes, Business Week, Paris Match and Rolling Stone.
Today, his proprietary Straight Line Selling and Persuasion System allows him to take virtually any company or individual, regardless of age, race, sex, educational background or social status, and empower them to create massive wealth, abundance, and entrepreneurial success, without sacrificing integrity or ethics.
If you are in sale right now, you absolutely have to read this book. Belfort has a deep and profound understanding of human nature and how to convey the right image to make a sale. From your tone of voice, cadence, enthusiasm, certainty, and belief in what you sell, he knows how to put that all together to generate sales at a rapid rate. If you sell anything by phone, you can use about 100% of what’s in this book. It will all apply to you. But if you are like me, and sell by appointment, maybe 90% will apply. But that 90% is pure gold. If you are going to learn from someone, learn from the best. If your goal is to make money selling…learn from someone who made a fortune doing exactly that. And in his book he lays it all out. He is a gifted teacher, and it’s impossible to not understand what he is teaching, and use it to your immediate profit.
I’m going through my second reading now, with a yellow highlighter. This is the kind of book you study.
What is a flotation tank? The flotation tank looks like a large enclosed bathtub. They are usually built from fiberglass and design to block out all external distractions, such as: sights, sound, tactile sensations, and gravity. Basically a sensory deprivation tank. (Another name these flotation tanks can go by.)
The salt water solution is heated to skin temperature (93.5F). Once you are settled, it is almost impossible to tell watch parts of your body are in the water and watch aren’t. This is the trick your brain into thinking you’re floating in midair.
The buoyancy created by the Epsom-salt solution effectively removes the effects of gravity on the body. This will make you feel almost completely weightless, letting Every single muscle in your body fully relax.
Floating weightlessly your body is perfectly supported by a cushion of silky skin temperature liquid. Freed from all sensation of gravity, temperature, touch, sight and sound (which together account for 90% of normal neuro-muscular activity). You conserve and redirect vast amounts of natural physical and mental energy.
The ultra deep relaxation of floating “resets” the body’s hormonal and metabolic balance, strengthening resistance to and accelerating recovery from the effects of stress, illness, injury, or strenuous exercise.
Unless you are an astronaut this is the only situation you will encounter where your body is free from harmful forces of gravity.
Celebrities like Steph Curry and Joe Rogan swear by flotation therapy. Steph Curry and Joe Rogan, who have promoted it as a post-workout recovery tool and a way to reduce muscle soreness.
Floating devotees claim that the therapy can be a cure-all for everything from hypertension to insomnia.
The tiny spikes on this torturous looking sleep induction mat actually stimulate the acupressure points along your back. When you go to bed, your fight or flight response is still activated, your body’s nervous system is still in a sympathetic mode. When you lay down on a sleep induction mat your body panics for a moment because it can’t really figure out what you’re doing and why there’s some pain. (It’s not unbearable, or painful at all, just uncomfortable for a bit.) Once you adjust for a few seconds your body starts to relax and you just melt into it. Your nervous systems starts calming down and realizes that you’re not going to die. Then your body starts releasing your feel-good hormones. This is all the perfect storm to quiet your mind, let you relax, and let you slip into a deep, restful sleep.
Everybody needs to get quality sleep, and many of us are in need of some help when it comes to getting it. I definitely recommend trying this out if you are having trouble getting to sleep. Did you know 1/3 of your life is spent on sleep? That means 26 years of your life are spent in bed.
Other ways to improve your sleep that won’t cost you anything. No caffeine after 2 P.M. Start winding down two hours before bed. Avoid bright lights in use F.lux on your computer. Sleep in the pitch black room (If it admits light, cover it – Your hands should be invisible in front of you) Avoid big meals before bed.
I love my morning routine. A morning and an evening routine are a great way to bookend your day, and the morning routine in particular allows you to prioritize all the things necessary to take care of yourself and your body while your willpower is high.
I wake up trying not to use an alarm. Instead try to wake up naturally at the same time every morning. Check my HRV. Complete a morning entry into my custom EvernoteFive Minute Journal
I walk to the kitchen and I pour 16oz of water. As I drink this water, I take my morning supplements and there’s currently quite a few – specifically:
I will take a cold shower. I will wash my body and hair with warm water. When I’m done with that, I will crank it as cold as it will go. Cold thermogenesis is the practice of intentionally exposing parts of the body to specific levels of cold stress. Years of research now shows this can cause significant increases in metabolism and calorie burning, can increase insulin sensitivity and help control blood glucose levels, reduce systemic inflammation, help with sleep and recovery, and potentially fight certain types of cancer as well as promote overall longevity. I will then stay in there for as long as I can but nothing less then two minutes.
I will get April up for school. I will talk to her about her sleep, dreams, things we are grateful for, breakfast, and the day’s activities.
We will head out the door to drop April off at school. On the way to school we will listen to an audio book that April has picked out. I try to teach her to always be learning. It’s especially effective when you’re commuting. I used to listen to tons of Anthony Robbins audiobooks on my way to work and I learned a lot of things while I was stuck in traffic. Plus it was really uplifting and made me more engaged at work.
I will drop April off at school and I will head to work for the day.
If you have proposed modifications to my morning routine, you want to describe your own morning routine, or you have questions, thoughts, then feel free to use the comments section below!
There are a handful of books that should truly be required and desired reading for everyone across the world. This is one of them. It is simultaneously repulsive and compelling, disheartening and hopeful.
This book humbled me; I used to get upset when someone took my parking spot, or cut into my queue but now I smile as I have never had to endure real horror or injustice.
Does a chronic disease or messed up life have you feeling like you’re at the end of the line? Are you feeling like it’s time to end your life? Reading/listening to this book may end your suffering. The author, Dr. Frankl, has insights on life that may change your perspective. He was a Jewish doctor in Austria when the Nazis invaded in 1938. He had the opportunity to get out of the country, but decided to stay with his family. That was the wrong choice as he ended up in concentration camps, but this little book was the result.
While the book stumbles a bit in it’s opening chapter trying to justify it’s attention-grabbing title, the rest of the book is, without hyperbole, life changing.
This book isn’t about throwing everything to the wind and turning in to a useless blob. It is a book about being told harsh truths. It’s about giving f*cks where f*cks deserve to be given, placing your f*cks where they’re going to do you good instead of drag you down. That you are not uniquely talented. That the things you believe are the product of an imperfect mind imperfectly interpreting events. That society has made you entitled and your entitlement is making you depressed. And, most painfully of all, that you can fix it.
I highly recommend it, but if you pass on it, I really don’t give a f*ck.
Biohacking is essentially the practice of changing our chemistry and our physiology through science and self-experimentation. It’s a broad definition, but that’s also because the idea of “biohacking” is constantly evolving. It can be as simple as lifestyle and dietary changes that improve the functioning of your body. It can be as daily as wearable technology that helps you monitor and regulate physiological data. Or it can be as extreme as implant technology and genetic engineering. The possibilities are endless, but they are all rooted in the idea that we can change our bodies and our brains, and that we can ultimately become smarter, faster, better.
The most well-known proponent of the prospect is Bulletproof founder Dave Asprey. In his guide to biohacking, he says,”The main thing that separates a biohacker from the rest of the self-improvement world is a systems-thinking approach to our own biology.”
If your body is a system, it’s got inputs (food, exercise, etc.) and outputs (energy, mood, etc.). Biohackers believe making constant tweaks to those inputs (like, really fine tuning them) can lead to immediate, measurable changes in the outputs.
In the biohacking ecosphere, you might see a lot of practices that many people swear by although the health benefits haven’t been confirmed by research. Biohackers generally don’t wait around for a peer-reviewed meta-analysis of a new therapy or approach. They try it themselves, see what happens, and make decisions from there.
So where do you begin? You can easily start using wearables like the FitBit or the Apple Watch. Or you could start experimenting with incorporating more foods that reduce inflammation. But if you’re ready for something new, and something different, consider one of these non-invasive biohacking approaches and see what benefits you.
Intermittent fasting is not a diet, it’s a pattern of eating. It’s a way of scheduling your meals so that you get the most out of them. Intermittent fasting doesn’t change what you eat, it changes when you eat.
I have been intermittent fasting for over one year. I skip breakfast each day and eat two meals, the first around 1pm and the second around 8pm. Then, I fast for 16 hours until I start eating again the next day at 1pm.
RED LIGHT THERAPY
Red light therapy is also known as photobiomodulation (PBM), low level light therapy (LLLT), biostimulation, photonic stimulation or light box therapy. Have you ever spent a lot of time indoors and begun to feel just a little…off? Our bodies and brains need light to function at their best. Not only does the sun give us an important dose of vitamin D, it helps us in a number of other physiological and emotional ways. But let’s look a little closer – specifically at the light wavelengths between 600 and 900 nanometers (nm). These specific wavelengths of red light create a biochemical affect in our cells that serves to increase mitochondrial function. This improves ATP (adenosine triphosphate) production in the body. How does this range of light waves impact our bodies?
Studies have shown that your body responds particularly well to red and near-infrared wavelengths, which range from 600 to 900 nm. Red therapy light penetrates about 8-10 millimeters into the skin. Depending on which area of the body the red light is used, this can easily affect all skin layers, reaching into blood vessels, lymph pathways, nerves, and hair follicles. At which point your mitochondrial chromophores absorb the photons. This in turn activates a number of nervous system and metabolic processes.
This book is the perfect companion to Dr Perlmutter’s book Brain Maker, one of my favorite recent health titles. Grain Brain carefully and clearly presents the reasons why everyone needs to make drastic and life altering changes to the way we view food and illness. The cause and effect link that Dr Perlmutter proposes undoes long held beliefs in the health care world about the relationship between diet and disease. Important life altering information is presented which will propel most readers into permanent dietary change. If you are looking for a way to change the way you eat and feel Grain Brain is the perfect place to start. Excellent and fantastic information.
If you truly believe that high carbs/sugar diets are not an issue in the American diet, then you aren’t looking around. I’m now completely sold on the idea that wheat is entering our diets in so many ways, and destroying our systems. I am telling all of my friends to remove it from their diets and of course, am coming across as some kind of loonie. I’ll admit, I think I believed the whole ‘gluten free’ trend was just that….a trend. Not anymore!
What you learn in this book is eye-opening, frightening and also life changing. If you aren’t ready to read the book, then just start by going gluten free for a week. I am betting that you will feel a remarkable change in your sense of wellness and your energy level.
There are other books on this as well, such as Wheat Belly. A friend of mine lost 30 pounds in six months just by following the advice of that author, which included getting rid of wheat.
I’m not the only one who loves it. Here are just a few of many:
“Dr. Perlmutter outlines an innovative approach to our most fragile organ, the brain. He is an absolute leader in the use of alternative and conventional approaches in the treatment of neurologic disorders. I have referred him patients with wonderful results. He is on the cutting edge and can help change the way we practice medicine.” —Mehmet Oz, MD
“Dr. Perlmutter takes us on a detailed tour of the destructive effects that ‘healthy whole grains’ have on our brains. Modern wheat, in particular, is responsible for destroying more brains in this country than all the strokes, car accidents, and head trauma combined. Dr. Perlmutter makes a persuasive case for this wheat-free approach to preserve brain health and functioning, or to begin the process of reversal.” —William Davis, MD, author of Wheat Belly
“If you want to boost your brain power, keep your memory, and lift your mood and energy, as well as heal from a host of other common complaints, Dr. Perlmutter is your guide. This is the definitive instruction book for the care and feeding of your brain!” —Mark Hyman, MD, author of The Blood Sugar Solution
“Dementia and many other brain diseases are not inevitable, nor are they genetic. They are directly and powerfully linked to a diet high in sugar and grains. Grain Brain not only proves this, it also gives you everything you need to know to protect your brain–or a loved one’s–now.”–Christiane Northrup, MD, author of Women’s Bodies, Women’s Wisdom
Terrific book about brain health and its relationship to the health and integrity of your gastrointestinal tract. Dr Perlmutter is a practicing MD, neurologist and nutritionist. Information presented is grounded in scientific research and peer reviewed literature. Much of Dr Perlmutter’s approach is cutting edge and offers a new way to view how the brain is affected by the diet you eat. Practical and easily applicable advise on how to improve your health and make a real change in the way you feel each day.
I have learned so much from this book. All of the healthy eating struggles and health obstacles of the past will be no more. I have acquired a second chance for me and my family. To alter our future and prevent all the brain diseases that we assumed were set in stone due to genetics. Absolutely astonishing information.
I’m not the only one who loves it. Here are just a few of many:
“Dr. Perlmutter’s book is among those rare and exciting exceptions: information so empowering, so enlightening, and presented so clearly and concisely that the reader emerges far better off for the reading experience. Put this book on your short list of must-reads for health and nutrition.”—William Davis, MD, author of Wheat Belly
“The single most important medical innovation in the 21st century is making the link between the gut and the little bugs that live there and nearly every chronic disease – from autism to depression, from asthma to autoimmune disease, from diabetes to dementia. Brain Maker is a game changer. For the first time, this brilliant scientist doctor connects the dots and teaches us why we need to tend our inner garden (our microbiome) and provides a radical but simple plan to reset, reboot, and renew your microbiome. This book shouldn’t be called Brain Maker, it should be called Health Maker.”—Mark Hyman, MD, author of The Blood Sugar Solution
This is a brief book with a number of contributors. Since there is no one answer for all people out there, hearing from a number of people their strategies for getting things accomplished is a nice change, compared to numerous single-author single-plan productivity books that are out there. However, there is some consistency of perspective, and some themes, such as reducing distractions, repeat across many contributors. You probably already know much of what is in here, but seeing the ways in which you are not maximizing your productivity in black and white (and red) brings them to the foreground where you cannot ignore them.
This book is an excellent read for those working from home. Or for those within a business who have control over their own time management. If you feel like you’re stressing yourself out over the little things, this book will bring you back to see the bigger picture, and why those little things may be helping or harming your productivity.
Before reading Manage Your Day-to-Day, I would start my day doing mundane tasks like answering email or just looking for something interesting on the internet. Now, after I exercise, I start writing or composing first thing. It makes me want to get out of bed. I rise now about 2 hours earlier than I had in the past. My productivity has gone way up. Due to the short length, I love the fact that I can re-listen to the audio version and remind myself of the nuggets that are found throughout.